Nutraceuticals are intended to supplement the routine diet and constitute a concentrated source of nutrients, such as vitamins and minerals, having a nutritional or physiological effect and a functional role in maintaining health, well-being and reducing disease risk factors even though they have no healing properties.
A supplement is created to meet the specific needs of the consumer related to physiological disorders, on indications from the market itself or from professionals such as doctors and pharmacists.
Consumer use areas
On the other hand, consumers have an increasingly advanced vision of health that leads to an increasing demand.
There are many types of supplements on the market, diversified according to needs. The main substances listed include milk enzymes, mineral salts, vitamins, fatty acids, proteins, plant extracts and fibres. In Italy the adult population uses at least one supplement routinely, considering it a safe and effective product.
The nutraceutical trend shows a constant and solid growth in rapid evolution especially in terms of consumption. Particular attention is also paid to compliance with the new regulations to guarantee the protection of the consumer who buys products notified to the Ministry of Health and produced according to good manufacturing practices.
The Italian industry formulates, produces and distributes quality products that are functional to maintaining the state of health, in order to meet increasing needs, maintaining a position of European leadership in the supplement market.
In addition to these aspects, it is essential to implement the correct strategies for the positioning of these products, paying close attention to the communication according to the law.
Data source: FEDERSALUS
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to turn your idea into a successful nutraceutical
Positioning and business plan
Product development and packaging
Quality standards check
Marketing, distribution and sales